Definition of house brand in English:

house brand

Syllabification: house brand

noun

  • 1A brand name used exclusively by a retailer (or a selected group of retailers) for a product or line of products that are typically sold for prices lower than that of comparable items with manufacturer brand names.
    More example sentences
    • Last year, the supermarket needed a new soft drink quickly for its house brand.
    • The company founders' descendants have collectively owned the licence to manufacturer mattresses and house brand bedding in Australia for more than 60 years.
    • Diphenhydramine is found in many over-the-counter products, including house brand allergy pills.
  • 1.1A product bearing a brand name used by the retailer and sold for a lower price: don’t get the expensive coffee, get the house brand
    More example sentences
    • Premium branded milk is always higher than house brands.
    • The brands were expensive, the basic house brands were inexpensive.
    • How can I compare price on a house brand if I don't have that brand name to stack it up against?

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