- 1Extravagant or intensive publicity or promotion: she relied on hype and headlines to stoke up interest in her musicMore example sentences
- From a marketing perspective fan sites and public discussion are a great source of free promotion and hype.
- Thanks to Caleb for contacting Wrappamania and getting them a promotion with hype.
- Of course, as with most advance marketing hype, he, or his contact more likely, neglected to mention an important fact.
- 1.1A deception carried out for the sake of publicity.More example sentences
- Sometimes we get carried away with a particular hype and there is not due consideration in the law.
- There is something amiss in the hype, deception, and implicit greed surrounding the issue.
- Like every other dotcom that was carried away by the hype, we got ahead of ourselves.
verb[with object] Back to top
- Promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits: an industry quick to hype its productsMore example sentences
- In fact, some people in the publishing industry think it's a great idea, sponsors buying authors to hype their products, but why stop there?
- Willes had his supporters, even in the newsroom, and his ideas were hyped as a way to save a dying industry.
- Nagel told us there was no point hyping a product that consumers can't yet buy.
1920s (originally in the sense 'shortchange, cheat', or 'person who cheats, etc'): of unknown origin.
- 1.1A drug addict.More example sentences
- Heyman hypes Jones as being mad at Undertaker for lame advice and says that Morgan was his number one Smackdown draft pick.
verb[with object] (usually be hyped up) Back to top
1920s (originally US): abbreviation of hypodermic.