A product sold at a loss to attract customers.
- Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
- As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
- They use CDs as loss-leaders, selling below cost.
Definition of loss-leader in:
What do you find interesting about this word or phrase?
Comments that don't adhere to our Community Guidelines may be moderated or removed.