Electronic commerce conducted on mobile phones.
- We have been scathing in the past about mobile apps and so-called m-commerce and we still apply the litmus test ‘what can you do on a tiny green screen that is useful?’
- As the Japanese have shown, mobile ecommerce (or m-commerce as the current buzzword goes) has a place in a market where PDAs and mobile phones converge.
- The birth of the wireless Internet has spawned mobile commerce, or m-commerce.
1990s: from m(obile) + commerce.
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