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manage expectations
(also manage someone's expectations)

Definition of manage expectations in English:

Seek to prevent disappointment by establishing in advance what can realistically be achieved or delivered by a project, undertaking, course of action, etc. as the White House tries to paint a rosy economic picture, they are also trying to manage expectations the company needs to be very sure it has a hit or it should start managing its customers' expectations
More example sentences
  • Training and managing expectations are critical to the success and rate of adoption of any innovation or workplace change.
  • And that's the real work Apple has on its hands: managing expectations.
  • In any event, communication is the key for delivering and managing expectations for this type of plan in France.
See parent entry: expectation
Definition of manage expectations in:
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