Definition of mass market in English:

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mass market

Pronunciation: /mas ˈmärkət/


The market for goods that are produced in large quantities: mobile technologies have hit the mass market [as modifier]: mass-market brands a proven mass-market product
More example sentences
  • While bicycles were becoming mass-market goods, automobiles remained elite commodities.
  • Possible new approaches include targeting specific investors instead of the current mass-market approach.
  • It will be at least two years before mass-market retailers start catching up.


(mass-market) [with object]
Market (a product) on a large scale: since the demise of the small local breweries, the only beers available have been mass-produced, homogenized, and mass-marketed (as adjective mass-marketed) mass-marketed video games (as noun mass-marketing) the wide appeal of the material permits mass-marketing
More example sentences
  • Their music exudes a rare blend of originality, sultriness and carefree innocence that's all too missing in today's over-produced and mass-marketed scene, and for that we give kudos.
  • The child-rearing advice which parents read also took on a commercial flavor during the late 1910s and 1920s. First, the advice itself was mass-marketed.
  • These revenue estimates are based on comparisons to similar mass-marketing ventures which tie movies and television shows in with associated merchandise and services.

For editors and proofreaders

Syllabification: mass mar·ket

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