Definition of masstige in English:

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Pronunciation: /maˈstēZH/ /-ˈstēj/


[usually as modifier]
Used to refer to mass-produced, relatively inexpensive goods that are marketed as luxurious or prestigious: top designers have been creating masstige lines the payoff for those selling masstige is that usually they make more profit than those operating in the worlds of super-discount or top-end luxury
More example sentences
  • She looked at the major trends in the industry, the first of which was the rise of the "masstige" segment.
  • Mass plus prestige equals "masstige", affordable luxury, class plus mass.
  • Every masstige product, therefore, is a candidate for death in the middle.


1990s: blend of mass market and prestige.

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