Relative public awareness of a phenomenon: the need to compete for mindshare from an audience with a short attention span
More example sentences
- Instead, VD is likely to compete on the strength of the Virgin brand and the mindshare it has among music buyers, thanks to the Virgin Megastore chain.
- But remaining in a holding pattern will only allow AMD to eat away at both mindshare and market share.
- The various groups all hate each other and struggle internally for the mindshare of the Palestinian people and for financial support from the broader Islamic world.
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