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miss the boat (or bus)

Definition of miss the boat or bus in English:

informal Be too slow to take advantage of an opportunity: the company missed the boat with its first attempt at a computer line five years ago
More example sentences
  • Because it is now so easy to work together virtually, not doing so is not only missing an opportunity, it is missing the boat.
  • If a dealer isn't using that advantage in the marketplace, then he's missing the boat.
  • Rather, they are deeply concerned they may have missed the boat, in relation to the opportunities opened up by the new global economic order.
See parent entry: miss

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