Definition of off-brand in English:

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off-brand

Pronunciation: /ˈôfˌbrand/

noun

[usually as modifier] chiefly North American
An unknown, unpopular, or inferior brand of retail product: you bought me off-brand sneakers instead of Keds
More example sentences
  • The ‘off-brands’ as you call them may be very good clubs.
  • If you're considering off-brands, consider the potential cost of damaging your print head.
  • Well here is this off-brand, I've tried them myself, better then most and the cheapest I got.
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