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own brand Line breaks: own brand

Entry from British & World English dictionary

Definition of own brand in English:


A product manufactured specially for a retailer and bearing the retailer’s name: my dogs eat the supermarket’s own brand [as modifier]: own-brand products
More example sentences
  • The UK-based retailer said consumers were worried about the own-brand products, according to customer surveys.
  • So where does this leave their own-brand products?
  • The Co-op supermarket chain announced today it has removed a range of chemicals from its own-brand household cleaning products.
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