Definition of pay-per-click in English:

Share this entry



(On the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.
Example sentences
  • Even startups use such techniques in conjunction with pay-per-click advertisements.
  • The conversion rate is better too - meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters.
  • The problem is, pay-per-click isn't suitable for businesses in local markets.
Share this entry

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.