Definition of people meter in English:
An electronic device used to record the television viewing habits of a household so that the information obtained can be used to compile ratings.
- All the industry cares to track with a device called people meters is audience viewing patterns for the benefit of advertisers.
- Nielsen Media Research has announced it will begin installing local people meters in 600 Boston households in September.
- That could change if people meters show higher viewership levels for cable.
Definition of people meter in:
- British & World English dictionary
What do you find interesting about this word or phrase?
Comments that don't adhere to our Community Guidelines may be moderated or removed.