Share this entry

private label Syllabification: pri·vate la·bel

Definition of private label in English:


Designating a product manufactured or packaged for sale under the name of the retailer rather than that of the manufacturer: private label cheeses
More example sentences
  • About 13 percent of its business is private label.
  • Whether private label or branded, private label yogurt is like a sailboat in a calm sea.
  • I instructed our staff to buy a database that would give us more information about the loan quality of private label mortgage-backed securities.


Back to top  
A retailer’s name, as used on a product sold by the retailer but manufactured by another company: the yogurt is sold under their private label
More example sentences
  • Younger people are much more predisposed towards private labels then older people.
  • In the cream liqueur segment we produce a lot of private labels for supermarket chains right around the world.
  • Prices on the private labels are lower, from $0.60 to $0.80.

Share this entry


What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove ads and access premium resources

Word of the day doofus
Pronunciation: ˈdo͞ofəs
a stupid person