Definition of product differentiation in English:

Share this entry

product differentiation

Entry from British & World English dictionary

noun

[mass noun] Economics
The marketing of generally similar products with minor variations that are used by consumers when making a choice.
Example sentences
  • For a marketing manager, product differentiation becomes a key to gaining a degree of monopoly power in a market.
  • The sachet was an innovative stroke of marketing genius that reduced product differentiation and changed the dynamics of the detergents market.
  • Traditionally, medical product companies have relied on product differentiation to achieve market position.
Share this entry
 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.