Entry from British & World English dictionary
Definition of product mix in English:
The total range of products offered by a company.
- As we improve our product mix, market share gains will continue.
- Hallmark, the greeting card giant, based in Kansas City, Mo., uses census data to decide on the product mix that local retailers receive.
- He reshuffled Coke's ad agencies and shook up its product mix with a number of brand extensions such as Vanilla Coke.
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