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psychographics

Syllabification: psy·cho·graph·ics
Pronunciation: /ˌsīkōˈɡrafiks
 
/

Definition of psychographics in English:

plural noun

[treated as singular]
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Example sentences
  • While today's technology enables us to embed attitudes or psychographics into databases and use them for media selection, many marketers remain mired in simplistic views of the mature market.
  • Another selling point is that local cable has more psychographics, and understanding psychographics is critical when putting together a package.
  • Too many marketers choose to ignore psychographics and demographics such as income and education levels - the key guides to spending against mainstream audiences - in their valuation of black consumers.

Derivatives

psychographic

1
adjective
Example sentences
  • In every industry and every segment, Xers are shedding the psychographic and behavioral certainties that were supposed to define them.
  • Both companies are able to link behavioral, psychographic and spending data to media consumption.
  • While several publishers have found success in reaching women through psychographic segmentation, not all shared psychographic attitudes can support a magazine, says Merskin.

Definition of psychographics in:

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