Definition of reposition in English:

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Pronunciation: /ˌrēpəˈziSHən/


[with object]
1Place in a different position; adjust or alter the position of: try repositioning the thermostat in another room
More example sentences
  • A different typeface and repositioning the letters to the bottom right portion, instead of having them centered.
  • It is a second firefighter who repositions the net.
  • Overall, the Nitro Elite did a decent job of cooling my system once I repositioned one of the fans to an intake position.
1.1Change the image of (a company, product, etc.) to target a new or wider market: our assignment was to reposition coffee from a “rite of passage” drink to a “contemporary experience.”
More example sentences
  • Much of what business will be doing for the next two years is unraveling, reconfiguring, and repositioning those existing companies and structures that have failed.
  • The ‘realignment’ consisted of 50 jobs being cut, and repositioning the company as a ‘solutions provider’.
  • We were able to rethink, redesign, repackage, and reposition our products from a viewpoint of how people use particular padlocks and in what contexts they use them.
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