Definition of secret shopper in English:
A person employed by a manufacturer or retailer to pose as a shopper in order to evaluate the quality of customer service. Also called mystery shopper.
- Columbus, Ohio-based Resource Marketing's secret shoppers encountered the following highs and lows on recent shopping sprees.
- However, random secret shoppers report that orders can take between five and 10 minutes to fill and actually take longer during nonpeak operating hours.
- (Managers and secret shoppers also conduct twice weekly perception and cleanliness surveys).
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