Definition of sell-through in English:

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Pronunciation: /ˈsel ˌTHro͞o/


1The ratio of the quantity of goods sold by a retail outlet to the quantity distributed to it wholesale: the sell-through was amazing, 60 percent
More example sentences
  • Our underlying sell-through at the retail level remained very strong throughout the third quarter.
  • I have received wonderful editorial credits in the top fashion publications and have had placement in the finest stores in the country with good sell-through.
  • The big-name distribution partners funnel the goods into their established channels and take responsibility for sell-through.
1.1The retail sale of something, typically a prerecorded videocassette, as opposed to its rental: [as modifier]: the burgeoning sell-through market
More example sentences
  • But pre-recorded, studio-issued sell-through videotapes feed the home viewer's illusory sense that they own and are watching a film.
  • Unfortunately, it also flooded the market with lots of copies of every title at incredibly low prices, effectively killing the margins in the sell-through market.
  • The DVD sell-through business peaked early last year.
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