The practice of visiting a store or stores in order to examine a product before buying it online at a lower price: as a result of showrooming, a physical store may lose sales
More example sentences
- Of course, showrooming isn't the only force to blame for the pressure facing big box retailers.
- John Zhang suggests that showrooming may also prompt some retailers to completely rethink their business model.
- In a recent poll, roughly 40% of all U.S. consumers admitted to showrooming - using brick-and-mortar stores to check out products they intend to buy cheaper online, usually with free shipping.
- Example sentences
- Some retailers have tried to compete with showroomers by reducing prices.
- Savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
- The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers.
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