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showrooming

Syllabification: show·room·ing
Pronunciation: /ˈSHōˌro͞omiNG
 
/

Definition of showrooming in English:

noun

informal
The practice of visiting a store or stores in order to examine a product before buying it online at a lower price: as a result of showrooming, a physical store may lose sales
More example sentences
  • While likely futile, the effort to stop showrooming is an understandable if sometimes unsubtle reaction to fears of death by a billion clicks.
  • In an effort to combat showrooming, international retailers such as David Jones and Target offer a "click-and-collect" online purchase and in-store pick-up service.
  • The practice of "showrooming," or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.

Derivatives

showroomer

1
noun
Example sentences
  • Some retailers have tried to compete with showroomers by reducing prices.
  • Savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
  • The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers.

Definition of showrooming in:

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Word of the day orthoepy
Pronunciation: ôrˈTHōəpē
noun
the correct or accepted pronunciation of words