Definition of showrooming in English:

Share this entry


Pronunciation: /ˈSHōˌro͞omiNG/


The practice of visiting a store or stores in order to examine a product before buying it online at a lower price: as a result of showrooming, a physical store may lose sales
More example sentences
  • Of course, showrooming isn't the only force to blame for the pressure facing big box retailers.
  • John Zhang suggests that showrooming may also prompt some retailers to completely rethink their business model.
  • In a recent poll, roughly 40% of all U.S. consumers admitted to showrooming - using brick-and-mortar stores to check out products they intend to buy cheaper online, usually with free shipping.



Example sentences
  • Some retailers have tried to compete with showroomers by reducing prices.
  • Savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
  • The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers.

For editors and proofreaders

Syllabification: show·room·ing

Share this entry

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

More words in this category

BO booth buy dark store dealer