Definition of soft launch in English:

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soft launch


The release of a new product or service to a restricted audience or market in advance of a full launch: the device has been in development for three years and is finally ready for a soft launch Compare with hard launch.
More example sentences
  • There will be a soft launch in January, with a UK debut in March.
  • BT Retail has signed up around 35,000 no-frills, access-only BT Broadband customers since its soft-launch in the summer.
  • Immediately after its soft launch in March, the service delivered 40 impressions per month and provided access to more than 25 million customers.


(soft-launch) [with object]
Release (a new product or service) to a restricted audience or market in advance of a full launch: the site was soft-launched on Sunday, November 16th
More example sentences
  • UK Broadband soft-launched its wireless broadband service in May this year.
  • Since getting developer support while keeping a lid on details of the product would be impossible, Handspring soft-launched Visor in September.
  • Originally soft-launched in June 2000, relaunched earlier this year with backing from BMG Entertainment.

For editors and proofreaders

Syllabification: soft launch

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