informal (Of a person or an organization) concentrate on a familiar area of activity rather than diversify; mind one’s own business.
- The trend has taken on added momentum because so many companies are sticking to their knitting.
- Whatever the root causes, the business culture has gone from revolution to counterrevolution, from ‘let's make our move’ to ‘let's stick to our knitting.’
- We've simply stuck to our knitting, giving viewers the kind of top-quality, original programming they've come to expect from us.
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