Definition of store brand in English:

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store brand


A product manufactured specially for a retailer and bearing the retailer’s name: during times of high pricing they can switch to a value-priced store brand [as modifier]: store-brand chocolate chip cookies
More example sentences
  • You can't get name brand items, you have to get store brand.
  • They are sold under a number of store brands.
  • Dumfries in south-west Scotland was listed among the worst offenders with its familiar row of chain store brands.

For editors and proofreaders

Syllabification: store brand

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