A product manufactured specially for a retailer and bearing the retailer’s name: during times of high pricing they can switch to a value-priced store brand [as modifier]: store-brand chocolate chip cookies
More example sentences
- You can't get name brand items, you have to get store brand.
- They are sold under a number of store brands.
- Dumfries in south-west Scotland was listed among the worst offenders with its familiar row of chain store brands.