Definition of SWOT analysis in English:

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SWOT analysis

Pronunciation: /ˈswäd əˌnaləsəs/

noun

A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
Example sentences
  • As people plan for their future, it's useful to conduct a SWOT analysis - Strengths, Weaknesses, Opportunities, and Threats.
  • To do this, planners have begun work with a SWOT analysis which views an organization's Strengths, Weaknesses, Opportunities, and Threats.
  • A SWOT analysis is also useful at this stage to identify the organization's strengths, weaknesses, opportunities, and threats.

Origin

Acronym from strengths, weaknesses, opportunities, threats.

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