Definition of touchpoint in English:


Syllabification: touch·point
Pronunciation: /ˈtəCHˌpoint


1 Commerce Any point of contact between a buyer and a seller.
More example sentences
  • In the world of the Internet, and more pervasive technologies, brands aren't just delivered intact by the advertiser; instead they're created by each individual consumer as an aggregate experience across multiple touchpoints.
  • You have to consider all the touchpoints inside the company that are going to be affected and that need to be integrated.
  • How will you manage and control all consumer touchpoints?
2 Computing On some laptop computers, a device like a miniature joystick with a rubber tip, manipulated with a finger to move the screen pointer.
More example sentences
  • The screen is touch-sensitive, to allow the machine to work with a stylus rather than a touchpoint or touchpad.
3A time, condition, or circumstance that is vulnerable or unstable enough to precipitate a highly unfavorable, possibly devastating outcome: a touchpoint for world conflagration
More example sentences
  • And it's sort of interesting as a cultural touchpoint.
3.1 Psychology The time in a child’s development that precedes an appreciable leap in physical, emotional, or cognitive growth.
[ 1990s: from the usage coined in the book Touchpoints (1992) by US pediatrician T. Berry Brazelton (1918–) and US child psychiatrist Joshua D. Sparrow]

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