Definition of underprice in English:

underprice

Syllabification: un·der·price
Pronunciation: /ˌəndərˈprīs
 
/

verb

[with object]
  • 1Sell or offer (something) at too low a price: we try not to underprice our books, while making sure they are still a good buy
    More example sentences
    • By the late 1980s, the company had lost significant market share and had to underprice its products to keep them viable.
    • Some say insurers had underpriced their policies to build market share and then, in 2002, raised rates in hopes of recouping their losses.
    • Many companies deliberately underpriced policies to boost market share.
  • 1.1Sell or offer something at a lower price than (the competition): Wal-Mart has underpriced its traditional competitors
    More example sentences
    • Firms with poor prospects are reluctant to underprice because they are not likely to have the opportunity to make this up on a second offering of equity.
    • I hadn't studied my competition and I didn't know what they were charging, so I underpriced.
    • Well, from a competitive strategy standpoint, the reader is absolutely correct; the pharma companies will not underprice themselves in the Canadian market if it threatens their US profits.

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