Share this entry

Share this page

underprice

Syllabification: un·der·price
Pronunciation: /ˌəndərˈprīs
 
/

Definition of underprice in English:

verb

[with object]
1Sell or offer (something) at too low a price: we try not to underprice our books, while making sure they are still a good buy
More example sentences
  • By the late 1980s, the company had lost significant market share and had to underprice its products to keep them viable.
  • Some say insurers had underpriced their policies to build market share and then, in 2002, raised rates in hopes of recouping their losses.
  • Many companies deliberately underpriced policies to boost market share.
1.1Sell or offer something at a lower price than (the competition): Wal-Mart has underpriced its traditional competitors
More example sentences
  • Firms with poor prospects are reluctant to underprice because they are not likely to have the opportunity to make this up on a second offering of equity.
  • I hadn't studied my competition and I didn't know what they were charging, so I underpriced.
  • Well, from a competitive strategy standpoint, the reader is absolutely correct; the pharma companies will not underprice themselves in the Canadian market if it threatens their US profits.

Definition of underprice in:

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove ads and access premium resources

Word of the day jaunt
Pronunciation: jônt
noun
a short excursion or journey for pleasure