Share this entry

understored Syllabification: un·der·stored
Pronunciation: /ˈəndərˌstôrd/

Definition of understored in English:


Supplied with fewer retail stores than the market demands: specific market niches in which Chicago is understored compared to Los Angeles and New York
More example sentences
  • Several markets in the U.S. with high-growth population rates are relatively understored and need more pharmacies.
  • Secondly, Argentina was greatly understored having only a couple of foreign retailers.
  • But the retail sector contains enormous opportunities: New York City remains sorely understored compared with the rest of the country.

Share this entry


What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove ads and access premium resources