Share this entry

Share this page

value proposition

Syllabification: val·ue prop·o·si·tion

Definition of value proposition in English:

noun

(In marketing) an innovation, service, or feature intended to make a company or product attractive to customers.
Example sentences
  • Even in the allegedly unrelated areas like finance the business needs to live out the value proposition.
  • The MacBook Air could see a minor refresh to increase its value proposition.
  • You get two lines to explain your value proposition.

Definition of value proposition in:

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Get more from Oxford Dictionaries

Subscribe to remove ads and access premium resources

Word of the day prepotent
Pronunciation: ˌprēˈpōtnt
adjective
greater than others in power or influence