Definition of value proposition in English:

value proposition

Syllabification: val·ue prop·o·si·tion


  • (In marketing) an innovation, service, or feature intended to make a company or product attractive to customers.
    More example sentences
    • Even in the allegedly unrelated areas like finance the business needs to live out the value proposition.
    • The MacBook Air could see a minor refresh to increase its value proposition.
    • You get two lines to explain your value proposition.

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