Definition of viral marketing in English:

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viral marketing


A method of marketing whereby consumers are encouraged to share information about a company’s goods or services via the Internet: [as modifier]: a carefully designed viral marketing strategy
More example sentences
  • His current research interests include P2P business models, online communities, permission marketing, viral marketing, personalization, spamming, and privacy.
  • The use of specific Internet marketing tactics such as micro sites and viral marketing to woo select Web users has become particularly enticing.
  • The company offers viral marketing, opt-in reward programs and direct marketing.

For editors and proofreaders

Syllabification: vi·ral mar·ket·ing

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