The process of making frequent adjustments in the price of a product in response to certain market factors, such as demand or competition.
- The company still does not boast a yield management system that can rival those found in other transportation industries, particularly airlines.
- We also identified that certain characteristics that affect the availability of the fares would be handled by the yield management system.
- The Journal practiced yield management by increasing its subscription price from $175 to $189 in October.
For editors and proofreaders
Syllabification: yield man·age·ment
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