The practice by which a rival company attempts to associate its products with an event that already has official sponsors.
- Yesterday, the government announced plans to outlaw "ambush marketing" at major events.
- A decisive factor is whether ambush marketing activities signify a serious breach of rights.
- Ambush marketing is becoming a huge problem for every major international sporting event.
For editors and proofreaders
Line breaks: am¦bush mar¦ket|ing
Definition of ambush marketing in:
What do you find interesting about this word or phrase?
Comments that don't adhere to our Community Guidelines may be moderated or removed.