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ambush marketing

Line breaks: am¦bush mar¦ket|ing

Definition of ambush marketing in English:

noun

[mass noun]
The practice by which a rival company attempts to associate its products with an event that already has official sponsors.
Example sentences
  • Yesterday, the government announced plans to outlaw "ambush marketing" at major events.
  • A decisive factor is whether ambush marketing activities signify a serious breach of rights.
  • Ambush marketing is becoming a huge problem for every major international sporting event.

Definition of ambush marketing in:

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