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astroturfing Line breaks: astro|turf¦ing
Pronunciation: /ˈastrəʊtəːfɪŋ/

Definition of astroturfing in English:


[mass noun]
The deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.
Example sentences
  • Astroturfing is risky business.
  • It's "artificial grass roots" letter writing - astroturfing.
  • Still, some argue that the angry reaction from editors over astroturfing is blowing the situation out of proportion.


1990s: from AstroTurf, the idea being that such a campaign is an artificial version of a grass-roots campaign (see grass roots).

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