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box-shifter Line breaks: box-shifter

Definition of box-shifter in English:

noun

informal
A retail company which aims to maximize sales with little regard for quality or customer care.
Example sentences
  • Other high-turnover businesses are ‘box-shifters’ and are better suited to trade sale rather than public listing, the funders said.
  • As it promised investors a year ago, Apple isn't following the PC box-shifters into a price war.
  • In his introduction to eight hours of presentations by Nokia to financial analysts in New York, he sought to dampen predictions that phone makers would become low margin box-shifters in the future.

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