A name used for an unidentified brand contrasted unfavourably with a product of the same type which is being promoted.
- Using it you can sort Brand A from Brand X, pills from nils, weeds from seeds and potions from notions.
- ‘I have a better chance of getting mom to fork over $50 for a Hot Wheels set than for a Brand X car set because she knows Hot Wheels,’ Bousquette reasoned.
- If so, did your company's manager rise to the occasion by borrowing or buying Brand X's new product and gutting it like a Thanksgiving turkey, to get the boss's answer ASAP?
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