Definition of direct mail in English:

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direct mail

Pronunciation:

noun

[mass noun]
Unsolicited commercial literature sent to prospective customers through the post: some charities depend on direct mail to get support [as modifier]: a direct mail campaign
More example sentences
  • Critically evaluate the steps that companies can take to ensure that their direct mail does not become junk mail.
  • To many marketing managers, direct marketing means direct mail.
  • They will promise not to send you any more direct mail or annoy you with telemarketers.

Derivatives

direct mailing

noun
Example sentences
  • If I spend €100 on a direct mailing, I can measure what result it has.
  • Decide how to sell the product (for example direct mailing, cold calling, advertising tactics etc.).
  • Fearful that businesses would toss out strange letters, it halved its usual monthly 20,000-letter direct mailing.

For editors and proofreaders

Line breaks: dir¦ect mail

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