Definition of direct marketing in English:

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direct marketing



[mass noun]
The business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.
Example sentences
  • To many people, direct mail and direct marketing are synonymous.
  • The company offers viral marketing, opt-in reward programs and direct marketing.
  • We recently needed information on using direct marketing for retailers in Europe.
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