Definition of direct marketing in English:

direct marketing

Line breaks: dir¦ect mar¦ket|ing


[mass noun]
  • The business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.
    More example sentences
    • To many people, direct mail and direct marketing are synonymous.
    • The company offers viral marketing, opt-in reward programs and direct marketing.
    • We recently needed information on using direct marketing for retailers in Europe.

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