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hard launch

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Definition of hard launch in English:

noun

The general release of a new product or service to the public: the site is already up, with a hard launch expected later this month Compare with soft launch.
More example sentences
  • Some companies are creating prototypes before they do the hard launch of a new store concept.
  • There is nothing to indicate a hard launch of the 580 this month: it is all entirely speculation.
  • More than one source confirmed that ATI is preparing for a massive hard launch of its new line.

verb

(hard-launch) [with object] Back to top  
Fully release (a new product or service) to the public: the graphics card is being hard-launched today
More example sentences
  • G4i plans to hard-launch its sales effort in August 2009, with special focus on companies with a presence in Guam and the Greater Washington region.
  • The site hard-launched on New Year's Day.
  • We hard-launched the site that day with all functionality.

Definition of hard launch in:

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