Definition of loss-leader in English:
A product sold at a loss to attract customers.
- Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
- As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
- They use CDs as loss-leaders, selling below cost.
Definition of loss-leader in:
- US English dictionary
What do you find interesting about this word or phrase?
Comments that don't adhere to our Community Guidelines may be moderated or removed.
Most popular in the US
Most popular in the UK
Most popular in Canada
Most popular in Australia
Most popular in Spain
Most popular in Malaysia
Most popular in India
Most popular in Pakistan