Definition of mailshot in English:

mailshot

Line breaks: mail|shot
Pronunciation: /ˈmeɪlʃɒt
 
/
British

noun

  • 1A dispatch of mail, especially promotional material, to a large number of people: retail multiples use targeted mailshots to support new branches
    More example sentences
    • Up to 140,000 homes in Belgium and a further 140,000 in Holland have been targeted by mailshots extolling the beauties of York as a tourist destination.
    • Businesses have been warned about firms claiming to regulate health and safety legislation for cash after a number of companies in the district were targeted through a mailshot.
    • On top of this, consumers are bombarded by television and newspaper adverts, as well as mailshots dropping through their letterboxes daily, enticing them to take out credit.
  • 1.1An item sent in a mailshot: I have just received a mailshot from another firm
    More example sentences
    • Trading standards bosses say the letter is part of a mailshot sent to homeowners by a company claiming to be the UK's leading agent introducing property owners to telecom companies.
    • A toddler from Essex nearly choked after swallowing a lozenge included in a mailshot.
    • Using a sales letter as part of a mail shot is a cost effective approach for creating sales.

verb

[with object] Back to top  
  • Send promotional material to (a large number of people): you mailshot your prospect list with an offer
    More example sentences
    • I need to store the details of a database of clients mailshotted within a selected products files.
    • I was mailshotted by a network operator advertising their Star Wars: Revenge of the Sith themed mobile phone.
    • The Pru is mailshotting women over 50 and men over 55 advising them to contract back into the second state pension.

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Pronunciation: ˌkələrəˈto͝orə
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elaborate ornamentation of a vocal melody