Definition of masstige in English:
noun[mass noun, usually as modifier]
Used to refer to mass-produced, relatively inexpensive goods which are marketed as luxurious or prestigious: top designers have been creating masstige lines the payoff for those selling masstige is that usually they make more profit than those operating in the worlds of super-discount or top-end luxury
More example sentences
- Given all that, you need to find ways to move them away from masstige and into the affordable art in your gallery, while developing them as a young collectors.
- This consumer is showing a propensity to pick what they call "masstige," or "mass prestige" products, those that aren't nose-bleed expensive but are far from the bargain brands.
- She discusses the rise of masstige and the watering down of the term 'luxury' and what that means for brands, as well as consumers.
Definition of masstige in:
- US English dictionary
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