noun[mass noun, usually as modifier]
Used to refer to mass-produced, relatively inexpensive goods which are marketed as luxurious or prestigious: top designers have been creating masstige lines the payoff for those selling masstige is that usually they make more profit than those operating in the worlds of super-discount or top-end luxury
More example sentences
- Given all that, you need to find ways to move them away from masstige and into the affordable art in your gallery, while developing them as a young collectors.
- This consumer is showing a propensity to pick what they call "masstige," or "mass prestige" products, those that aren't nose-bleed expensive but are far from the bargain brands.
- She discusses the rise of masstige and the watering down of the term 'luxury' and what that means for brands, as well as consumers.
More definitions of masstigeDefinition of masstige in:
- The US English dictionary