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narrowcast

Line breaks: nar¦row|cast
Pronunciation: /ˈnarə(ʊ)kɑːst
 
/

Definition of narrowcast in English:

verb (past and past participle narrowcast or narrowcasted)

[no object]
Transmit a television programme, especially by cable, or otherwise disseminate information, to a comparatively localized or specialist audience: (as noun narrowcasting) we have moved from broadcasting to narrowcasting
More example sentences
  • If there was an emerging trend it was about narrowcasting to specific audiences based on particular issues or demographics relevant to these audiences.
  • Apparently the implications for broadcasting and narrowcasting, for social glue and public ethos, are enormous.
  • Now there are hundreds of channels narrowcasting to every conceivable interest.

noun

[mass noun] Back to top  
Transmission by narrowcasting: [as modifier]: dozens of narrowcast niche channels
More example sentences
  • One of the significant cultural aspects of the Internet is that, given its narrowcast properties, it's been able to open up the discussion.
  • Here, the news isn't just partisan but gleefully partisan: conservative, red-in-the-face news narrowcast to the red states.
  • It can also use existing broadcast infrastructure, so it needs neither the infrastructure of narrowcast nor the construction of new broadcast infrastructure.

Origin

1930s: back-formation from narrowcasting, on the pattern of broadcasting.

Derivatives

narrowcaster

1
noun
Example sentences
  • So the TV advertising folks are literally broadcasters, and the direct mail folks are narrowcasters.
  • We describe several scenarios where a system based on the model enables novel interaction between the narrowcaster and consumer.
  • As a narrowcaster, you can spread the information and create more critical mass.

Definition of narrowcast in:

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