Definition of niche in English:

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Pronunciation: /niːʃ/
Pronunciation: /nɪtʃ/


1A shallow recess, especially one in a wall to display a statue or other ornament: each niche holding a shepherdess in Dresden china
More example sentences
  • Zeno built a tall wall with about 20 niches for statues of gods and goddesses behind the stage.
  • In 1549, Jafar founded Kudus Mosque and fastened the rock in its mihrab, a niche in the mosque wall facing Mecca.
  • The center of Schinkel's building also contained a large rotunda, modeled on the Pantheon in Rome, where statues of the ancient gods inhabited niches recessed in the circular floor.
recess, alcove, nook, cranny, slot, slit, hollow, bay, cavity, cubbyhole, pigeonhole, opening, aperture;
Islam  mihrab
2 (one's niche) A comfortable or suitable position in life or employment: he is now head chef at a leading law firm and feels he has found his niche
More example sentences
  • I'd carved a very comfortable niche, so to speak.
  • He developed his expressive skills and, simultaneously, found a comfortable social niche, allowing passers-by to see what he was doing and occasionally exchanging a few words.
  • As no networks for ethnic women existed, there was no crutch to lean on and I had to find a suitable niche for myself without affirmative action assistance.
ideal position, calling, vocation, métier, place, function, job, slot, opportunity
2.1 Ecology A role taken by a type of organism within its community: the niche left vacant by the disappearance of wolves
More example sentences
  • At the same time, the various oral communities that live on the body are highly dependent on the environmental conditions that normally prevail within each niche.
  • Some early humans may have started eating meat as a way to survive within their own ecological niche.
  • The ecological role and niche of coiled cephalopods can be studied by considering the common morphological characters of these fossils.
3A specialized segment of the market for a particular kind of product or service: he believes he has found a niche in the market smaller cooperatives must find and develop a niche for their speciality product
More example sentences
  • By its very nature, a good database provides background information that might suggest opportunities for direct marketing to specific segments or market niches.
  • Production managers prefer long production runs of standardized products, but marketers increasingly try to satisfy market niches with specially adapted products.
  • Obviously, Fletcher has a knack for creating a useful product that fits a niche in the market.


Denoting or relating to products, services, or interests that appeal to a small, specialized section of the population: other companies in this space had to adapt to being niche players a niche show that ran on late-night television the video game industry is no longer niche
More example sentences
  • I personally think that the video component becomes more important the less niche your product is.
  • These are niche market vehicles, not meant to appeal to everyone.
  • Companies that might get involved tend to be small because they consider these products niche, says Pandolfo.


[with object]
Place (something) in a niche: these elements were niched within the shadowy reaches niched statues
More example sentences
  • Honey is not as big as Essence, Heart & Soul is not as big as Essence, but a combined circulation of 500,000 is big enough where it has to be looked at, and it's also niched enough where advertisers can make more efficient buys for their targets.
  • Anyway, here I am, being niched as The Guy Who Says Blogs Are Not For Making Money.
  • It is unfortunate but fairly likely that Griffiths will be niched and pigeonholed with this debut novel.


Early 17th century: from French, literally 'recess', from nicher 'make a nest', based on Latin nidus 'nest'.

  • nest from Old English:

    A nest was originally a ‘sitting-down place’. The Old English word comes from the same ancient roots as nether (Old English) and sit (Old English). The related word nestle (Old English) first meant ‘build a nest’, and did not take on its modern meaning until the 16th century. Niche (early 17th century), ‘a shallow recess’ or ‘a comfortable or suitable position’, is another related word.

Words that rhyme with niche

babiche, Dalglish, fiche, Laois, leash, nouveau riche, pastiche, quiche, Rajneesh, schottische

For editors and proofreaders

Line breaks: niche

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