Definition of penetration in English:

penetration

Line breaks: pene|tra¦tion
Pronunciation: /pɛnɪˈtreɪʃ(ə)n
 
/

noun

[mass noun]
  • 2The selling of a company’s products in a particular market or area: they had failed to make any penetration into new energy markets
    More example sentences
    • In Latin America and in some emerging markets in Southeast Asia, direct selling penetration and our market share are unbelievably strong.
    • As a response to these impediments and to increase domestic sales, the company was making efforts to improve penetration into remote areas of the country.
    • The situation can only sharpen as the rivalries between the major powers driven by the crisis of capitalist production leads to more direct imperialist penetration of Africa and other areas of world.
  • 2.1The extent to which a product is recognized and bought by customers in a particular market: the software has attained a high degree of market penetration
    More example sentences
    • Personalization was present in the overseas market penetration process to provide customers with added value in spite of distance.
    • Television sales throughout the last decade indicate a stable market penetration rate and relatively flat sales.
    • But the market penetration of content security products is about 30%.

Origin

late Middle English: from Latin penetratio(n-), from the verb penetrare 'place within or enter'.

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