Definition of plugola in English:


Line breaks: plug|ola
Pronunciation: /plʌˈɡəʊlə


[mass noun] North American informal
The incidental or unofficial promotion of a person or product in the media, sometimes in return for a payment.
More example sentences
  • Portland's TV stations regularly employ plugola in news programming as a way of promoting parent network programming.
  • He is guilty of violating the Commission's policy against plugola.
  • When a reporter or disc jockey slips in or passes over information in order to line his pocket, that's plugola, and management would take quick corrective action.


1950s: from plug + -ola, after payola.

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