Definition of product differentiation in English:

product differentiation

Line breaks: prod|uct dif¦fer|en|ti¦ation


[mass noun] Economics
  • The marketing of generally similar products with minor variations that are used by consumers when making a choice.
    More example sentences
    • For a marketing manager, product differentiation becomes a key to gaining a degree of monopoly power in a market.
    • The sachet was an innovative stroke of marketing genius that reduced product differentiation and changed the dynamics of the detergents market.
    • Traditionally, medical product companies have relied on product differentiation to achieve market position.

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Pronunciation: ˌkələrəˈto͝orə
elaborate ornamentation of a vocal melody