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product placement Line breaks: prod|uct place|ment

Definition of product placement in English:


[mass noun]
A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in films and television programmes: product placement is common practice in American movies
More example sentences
  • The agency will also have a designated division for branded content, sponsorship and product placement in film and television.
  • The sharks look more like killer whales and there is a ridiculous amount of product placement for a film ostensibly marketed towards children.
  • The film is so full of product placement, you know there is no shame in Hollywood.
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