Definition of put or place a premium on in English:
Regard or treat as particularly valuable or important: he put a premium on peace and stability
More example sentences
- High fuel costs make commodities more expensive and put a premium on locally produced goods.
- Instruct your Web designer to put a premium on users' experience; look and feel are as important as functionality.
- Americans in 1921 placed a premium on efficiency, and Hoover was widely regarded as its embodiment.
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