Definition of reposition in English:


Line breaks: re|pos¦ition
Pronunciation: /ˌriːpəˈzɪʃ(ə)n


[with object]
  • 1Place in a different position; adjust or alter the position of: try repositioning the thermostat in another room
    More example sentences
    • A different typeface and repositioning the letters to the bottom right portion, instead of having them centered.
    • It is a second firefighter who repositions the net.
    • Overall, the Nitro Elite did a decent job of cooling my system once I repositioned one of the fans to an intake position.
  • 1.1Change the image of (a company, product, etc.) to target a new or wider market: we are trying to reposition the brand with a premium image
    More example sentences
    • Much of what business will be doing for the next two years is unraveling, reconfiguring, and repositioning those existing companies and structures that have failed.
    • The ‘realignment’ consisted of 50 jobs being cut, and repositioning the company as a ‘solutions provider’.
    • We were able to rethink, redesign, repackage, and reposition our products from a viewpoint of how people use particular padlocks and in what contexts they use them.

More definitions of reposition

Definition of reposition in:

Get more from Oxford Dictionaries

Subscribe to remove ads and access premium resources

Word of the day skosh
Pronunciation: skōSH
a small amount; a little